In the US, sports betting has been made legal since June 11th when the government lifted a federal ban on gambling. Just over a week ago, Play Sugar House became the first online casino in the US to integrate sports betting onto its platform. The New-Jersey based site launched it’s new Sugar House online sports-book and casino operated by the brand owners Rush Street Interactive and Swedish-based operator Kambi. Let’s take a look.
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As for now, we’ll be analyzing how Play Sugar House have set up their own online sports-book with odds from Kambi. This has made them the first US casino to integrate a sports betting option on their site.
Play Sugar House Expand Their Casino For all Customers
Since legalization, DraftKings and Kambi formed a partnership to offer online sports betting in New Jersey with MGM joining them earlier this week with the launch of their playMGM app.
As SugarHouse merges casino games with sports betting, the company has secured its own place in history as the first to have integrated sports betting onto its platform.
Funnily enough, Kambi are now responsible for powering two out of the three online sports betting options in the state of New Jersey.
A spokesman of Kambi, CEO Kristian Nylen said the following:
“To be providing our Sportsbook to two of the three online operators currently live in New Jersey is a great achievement and provides further evidence that Kambi is the trusted sports betting partner for operators wishing to enter regulated markets.”
As for Play Sugar House’s sports book, it is similar to those already in the market. It allowed a wide range of bets, with an ability to in-play cash-out and the possibility to choose how the user’s odds are displayed.
The President of Rush Street Interactive, Richard Schwartz also had a say on the matter:
“We’ve matured our sportsbook product and validated that players value our proprietary sportsbook loyalty program, including earning points on every single bet.”
Play Sugar House and their new online sportsbook is only available for people playing within the state of New Jersey.